This story comes from Joan Starkowsky, CEO of Roadway Reverse Logistics, who once spoke at the Cleveland Gestalt Institute where I was working as an instructor.
Starkowsky, whom I met seven or eight years ago, attributes the great success of her company to a very critical point she learned at a leadership training program.
She told us that after years of struggling to drag people from one place to another, she decided to join a training program inspired by the behavior and sensitivity of horses. This program had become rather popular in recent years. A group of senior managers like herself were first educated about horses, namely that you have to keep an image of your destination in mind to lead a horse from one place to another. They were then introduced to the horses and their trainers, and over time, they started riding them for a little at a time.
